Dampak Insentif Dan Lingkungan Kerja Terhadap Kepuasan Kerja Karyawan Pada Industri Retail Surabaya

Abstract

This study aims to analyze the impact of incentives and work environment on employee job satisfaction in the retail industry in Surabaya. Job satisfaction is a crucial factor influencing employee productivity and retention in retail companies. This study employs a quantitative method with a survey approach. The research population consisted of all permanent employees from three major retail companies in Surabaya, with a sample of 120 respondents selected using purposive sampling. Data were collected through structured questionnaires and analyzed using multiple linear regression. The results indicate that incentives have a positive and significant effect on employee job satisfaction (t = 4.512; p < 0.05), and the work environment also has a positive and significant effect on job satisfaction (t = 3.879; p < 0.05). Simultaneously, incentives and work environment significantly affect job satisfaction with F = 28.341 (p < 0.05) and a coefficient of determination (R²) of 0.612, meaning that 61.2% of the variation in job satisfaction can be explained by incentives and work environment. The implication of this study is that retail companies need to design competitive incentive systems and create a conducive work environment to enhance employee job satisfaction.